When I hear Party in the USA on the radio I immediately change the station. Partially, it's because just don't like the song, but also Miley Cyrus annoys me because of how her fame has been used to create products.
I'm sure I will never understand why anyone finds Miley Cyrus appealing, but she seems to have legions of fans. Personally, I think there are many young women out there who could out shine Miley both in talent and style, but my biggest pet-peeve is how the "Miley Cyrus" brand has been used.
There countless Hannah Montana and more recently her alter-ego, Miley Cyrus branded products. Hannah Montana items include everything from dolls to wigs. Miley has transformed into being a pop star instead of just playing one on TV, and she now has a clothing line prominently featured in Wal-Marts across the country on top of everything else. I can understand using a celebrity name as a branding tool, both for the benefit of the performer or personality and for the retail industry. However, I think there is a line that has been crossed in this case. 
I don't think her product lines are simply a part of being a teen pop celebrity. Taylor Swift has been equally successful. However, because Miss Swift's class and wider appeal, I think her career will go much further than Miss Cyrus. I suppose Miley's handlers are trying to capitalize on her boom of pre-teen (and getting older) fans, but I think it may be detrimental to the rest of her career (if she has one). Celebrities that "play hard to get" and seem classier seem to have more longevity in their fan base and successful careers throughout their lifetime. Maybe Miley could try the classier approach, but maybe instead she'll burn out, fans will get tired of seeing her products, and we'll all be spared her musical "genius." Harsh I know, but her over-merchandising and her songs annoy me.
Like many people, I enjoy having a pet (even if it's just a plant). It gives me someone to care for and interact with. My pet of choice would probably be a people-friendly feline. Unfortunately, I'm very allergic to cats and don't have a living situation that would fit with keeping a furry pet. The next best option, I think, is having an aquarium.
I know that Betta Fish are popular and I have friends that keep them as pets, but I really don't understand the allure. They just seem so boring to me. Maybe people are lazy or just don't want to deal with a more expensive tank that requires a filter and other maintenance. But I think if you're going to go for fish, it's much more worth the effort to make an investment in fresh water fish that actually have some life to them.I've had fish before, but I recently acquired a new aquarium and stocked it with the essentials: gravel, fake and real plants, rocks, decor items with hiding places, and of course, finned friends. I have 3 Pineapple Swordtails (2 females and a male) and 5 Danios. My fish don't have big fluffy tails or aggressive tendencies. They seem to coexist happily in my 10 gallon tank, hide in the "broken pots" tank decor and among the plants, and gobble up the flakes I feed them daily.
Maybe I'm just amused by the simple things in life, but I could sit and watch my fish for hours and not get bored. It seems that they never swim the same path twice, and I can pick out the differences between the personalities of the danios and swordtails. It has struck me how amazing something as seemingly simple as an aquarium is really a complex balance of organisms and chemicals.
I guess my point is that I don't understand why people bother with seemingly lifeless Betta fish, but more importantly, I think we should stop and smell the roses, so to speak. Marveling at life's seemingly simple things, like the fish in my aquarium, can give us perspective on how life is truly complex and beautiful.
October is the right time of year for disguises, but did you ever think cleverly packaged prunes would be the next "super fruit?" Though some produce companies have been able to successfully brand their fruit products, such as Chiquita, it's a difficult task to market a commodity item. It seems like a piece of fruit is a piece of fruit is a piece of fruit (as long as it's fresh).
There seems to be some more room for marketing in the processed fruit category. Smucker's Jams and Jellies are well-branded and Ocean Spray Craisins (sweetened, dried cranberries) have a made a few well known marketing efforts. The newest player in the branded fruit game seems to be "Sunsweet Ones," which are prunes that are wrapped in a pretty package and cleverly marketed.
I saw the Sunsweet commercial recently and thought it was very interesting that not once did they mention the traditional name for their product. The word "prune" is never uttered. Instead they describe all of the wonderful things "dried plums" have to offer. Notice it says "dried plums" at the top of the package. The word "prune" is at the very bottom, softened by saying they're from California (California gives them cool points right?). Prunes are the same thing to plums as raisins are to grapes, but dried grapes don't have the same marketing issues dried plums do. So what's the solution? Apparently, change the name.I think prunes do indeed have a bad reputation. Prunes are associated with older people drinking it for it's digestive effects rather than it's delicious taste. I can understand the lack of appeal when that is the connotation. Many people hear the word "prune" and automatically think "Oh, disgusting," or at best "I wouldn't go out of my way to get one." They have a foreclosed opinion about dried plums and shut down immediately.
It is smart for Sunsweet to re-brand prunes as a healthy, sweet and simple snack and also smart for them to leave the word "prune" out of their commercials. I commend them for framing their product well, focusing on the benefits to the consumer, and taking on the challenge of the fearsome prune. I doubt they will find their way into trick-or-treat baskets, but maybe people will give Sunsweet Ones a try, not realizing they are the dreaded prune in disguise.
I don't know if anyone else develops a list of favorite advertisements, but right now I'm a fan of the commercial that's currently out there selling Dentyne chewing gum.While watching my favorite TV shows, I often find myself noting not only the goings on of the show's characters, but also the commercials in between. I know many marketing gurus have noted the trend that is steering away from mass media advertising towards direct marketing, but I think that when done thoughtfully and for the right reasons, traditional advertising can be effective. Dentyne's commercial (if you haven't seen it, here's the youtube link http://www.youtube.com/watch?v=S5LnMngY51c ) plays on the popularity of social media as a substitute for human interaction. I like the fact that the concept for the commercial not only prominently features the product, but shows it in a way that prospects can relate to. Anyone who has ever chewed gum has offered a piece to someone else and perhaps started a conversation that way.Most importantly, the commercial elevates the gum from being just something your mouth experiences to being a networking tool, a conversation starter, and a bridge between you and the people around you. Though I'm a fan of the commercial, I fear that the brand of the gum is not prominently featured enough to stick in the minds of the viewers. The prospect might be encouraged to buy gum, but not necessarily Dentyne.
I consider myself a creative person, but I believe that all people have some capacity for creativity, despite what individuals believe or profess about themselves. I think my opinion about "creativity" is centered in how frame where creative thoughts come from, and what creativity truly means. To me, no thoughts or ideas are truly and strictly original. There is always a wisp of something that came before, some outside influence, inspiration, or impetus. Creativity is more a unique or new combination, use, process applied to old materials, thoughts, or modes of action. Things can be discovered, as in a new plant in the rain forest or imaging the far reaches of the universe, but creativity is not discovery. The materials of life on Earth have been in existence far longer than I have, but I may find some new way to use them. Artists, who are usually the first "creative" people who come to mind, use media that generations before them have manipulated. The creativity comes from drawing on inspiration and experience to make something unique. Alternately, artists often take materials that have not traditionally been used to create art, such as lego blocks (that's a topic for another post) and make them into sculptures the same way ancient artists worked in stone.I hope that the paradigm relating to who is creative and who is not can change, but that will only happen if those who claim to lack creativity allow themselves take the old around them and make something new.--------Here's a Stanford Professor who agrees with my point of view. He's talking about creativity as it relates to entrepreneurship.http://ecorner.stanford.edu/authorMaterialInfo.html?mid=1187
Ever heard of the "Unique Sparkling Soft Drink" commonly known as Cheerwine? If you're not from the South East, you may not have had the pleasure of enjoying this distinctive cherry-flavored soda.
Cheerwine, produced by the Carolina Beverage Corporation, has been in existence since 1917 and has many avid fans throughout the South. In fact, some who live out of the area but grew up in the Carolinas drinking Cheerwine stock up on the soft drink while visiting home. The brand is still relatively unknown outside North Carolina, South Carolina, and Virginia, but their loyal fan base in that region makes the company unique.
The reason Cheerwine caught my attention, other than the fact that I enjoy the taste of the drink, is their website and marketing. If you check out their website, they offer information for distributors and branded t-shirts, but also offer a culture. The quirky set up of the site and the series of videos featuring the product help to position the soft drink in the minds of consumers.
Word-of-mouth is something that could really work to the advantage of such a company. In fact, I heard about the product via word-of-mouth. I don't know what the future plans for Cheerwine include, but the company should take advantage of it's loyal fans and expand distribution. Clearly a nearly 100-year old recipe has worked in the Carolinas. Maybe they can apply that to an ever-widening market.
www.itsasoftdrink.com
I have always enjoyed the chance to sit and flip through a magazine. In fact, the content isn't the only draw. I find the ads fun to look at too because they're meant to be eye-catching and attractive.In a recent copy of Allure Magazine, one advertising page especially caught my attention for it's creativity and interactive element. I have to give them credit for thinking outside the box. The page features pull-off stickers of the lip color products that the reader is encouraged to use as sticky-tabs to bookmark pages while perusing the magazine.
I like the idea because the stickers increase the length of the interaction between the consumer and the advertisement. It takes advantage of the qualities of having print media form, something that's in the hands of consumers. The idea was great, but the execution needed a bit of work. The stickers weren't sticky enough to adhere well to the glossy pages and fell off easily. Maybe they should get some tips from 3M, makers of "Post-its." Also, the brand name was not a prominent feature of either the ad as a whole or the individual stickers. So many "creative" marketing ideas focus on being "innovative," without the component of practicality and goal of reaching the hearts and minds of consumers. I give them points for having a creative ad that goes in the right direction, and has the specific intent to increase product interaction with consumers.
